Stuff changes so fast in Oslo. Many might think Norway remains old or stodgy or slow. Wrong. These days there's a revolution-a-minute when it comes to new enterprise. The level of education is high here. Norwegians are also overwhelmingly technologically literate and quick to embrace new tech as it comes. A couple of years ago, I wrote a short post on online grocery shopping in Oslo, highlighting a company we used exclusively at the time called Dagligvarerexpressen (Dex). It was one of only a couple options available at the time. Since then, several other delivery companies have popped up, so I thought it was time for an update here!
First of all, grocery delivery in Oslo has boomed, and there's a new, very successful kid in town. Kolonial.no showed up seemingly overnight and has taken the industry by storm. Already, it's absorbing up its competitors. I think this is partly because, unlike Dex and the rest, Kolonial.no's website is incredibly user-friendly, though not available in English.
We've used Kolonial.no, and they provide very good service. In partnership with Rema 1000, their selection continues to grow, which is nice, as we are attached to certain brands. Delivery fees in town begin at only 39 nok. (You can also pick up your order at one of thirty pick-points in the city for free.) When the delivery person arrived with my last order, she said she'd decided not to bring the greenbeans I ordered because they looked pretty bad. "Our produce is usually better," she said. Rather than tossing it in anyway and letting the customer sort it out, she was proactive about bringing only the best. The refund was automatic.
Coincidentally, I had the opportunity to interview Kolonial.no's cofounder, Karl Munthes-Haas, in September for Startup Guide Oslo. His story is fascinating, and you can read my full interview with him (along with several other exciting entrepreneurs) in the book. Here's one thing that stuck with me. When I asked what motivates him to come to work each day, building Kolonial.no into the number one grocery delivery company in Oslo, he said:
"I like that the value of the company is not just in the profit the company brings in, but also the benefit it provides to its consumers, above what they pay for. That's what motivates me. Let's say we do ten thousand deliveries in a week; that's at least ten thousand hours saved for the people who buy from us. Once the ball starts rolling, you get swallowed up in the responsibilities--employees to think about, orders that need to be filled, growth that needs to be done--but I think the underlying motivation is still creating value, which is good."
Karl's work ethic and vision for the company are inspiring and definitely in keeping with Scandinavian ideals about business and equality. It makes me feel good to support them.